Music Schools International
Design of logo, signage and Squarespace brochure site
Music Schools International, Christchurch provides unique group music and piano lessons using the International School of Music curriculum.
ISM had some strict guidelines that Lucid had to follow when designing this brand—including incorporating their main logo within local Christchurch logo, and we were not permitted to have an identity that overshadowed their logo.
This led us on the path to creating a brand based on strong typefaces and smaller illustrative elements. The main goal was to create a fun brand that looked professional and represented this popular music program.
View website: www.msichristchurch.co.nz